When you are someone in the public eye your words and actions matter to people more than any Jack and Jill on the street. So I think that it is important for those people to make the most of that and use it as a way and means to raise awareness on topics that are close to them.
Errol used his popularity,talent and music to raise awareness on Autism and he has done a great job of it with Burton’s song.
If you want to do your bit towards this great initiative then purchase the song from https://www.cdbaby.com/cd/errolsammut1 , you will only be asked to fork out USD 0.99 (less than buying a drink) . All proceeds from this song are being donated to Autism Foundations all over the world.